Private by architecture, not by a setting.
There's no public profile to switch off, because there isn't one. Here's exactly what that means, in plain English.
We always
Keep your album invite-only — nobody can find itEncrypt photos in storage and in transitLet you remove anyone from your circle instantlyLet you export everything, anytime, for freeDelete for real when you press deleteWe never
Show your photos to anyone you didn’t inviteSell or share your data with anyoneUse your photos to train AIPut ads in your memoriesLet search engines index anythingWho sees what
You (and your partner)Post, invite, remove people, and choose which albums each person sees.
Can commentGrandparents and close family can view, heart, and leave comments.
Can viewFriends and extended family can look and heart — nothing more.
About the Shop tab. We use one thing — your baby's age — to choose which deals to show. Not photos, not captions, not who's in your circle. You can turn the Shop tab off entirely in settings.